Greetings Cards

Greetings cards, available in a range of sizes, are an extremely valuable way of advertising your pictures at minimal cost both for you and your customer, and at the same time, provide a useful source of income.

There are many times when a customer may purchase a card before purchasing a print or even the original.

Example greetings card - "Westie" by Susi Whittaker From your point of view what is on the reverse of the card is as important as the image on the front as it is advertising space for you. Here it is normal to put a miniature of the picture, title and artist name along with contact details that may include phone numbers and email/website addresses.

It is also possible to base an entire business on greetings cards using your images.

When exhibiting at many galleries, if you are showing an original then you may also be able to show a print of the image as well as greetings cards.

It s important when thinking about greetings cards to ensure that they 'feel good' when the customer comes to handle them. Normally prints are not touched and so only the appearance is important however with a card it is handled and, if it doesn't feel right then the person receiving the card from your customer may not be very impressed.

Like giclee printing, the production of greetings cards has been revolutionised with new technology.

They may be printed using virtually any image either on a giclee inkjet printer or on a laser printer. The difference is really one of volume although some artists prefer the print quality available only on the giclee printer.

Before cards can the printed, if the image is from an original, the setup process is necessary to create the image in the computer. If the original image is not available however, cards may be produced from pictures produced with a relatively simple camera although the results may sometimes be poor.

If supplying your own images please look at the notes on suitable file types.

Giclee Printed Cards

Example greetings card "Take Your Tears to the Wishing Tree" by Tina Ashton Cards produced on a giclee printer are essentially miniature fine art prints with all the paper and ink qualities that implies.

All the papers used for giclee printing may be used for card printing with the possible exception of the canvas finish paper which, although it prints and stands well.

For an artist starting out in the greetings card market this may be the best option as it reproduces the print exactly.

Laser Printer

Cards produced on a laser printer has a different finish to those produced on a giclee printer. The image has a shiny appearance and the colours may appear denser.

A range of papers are available however these are not the same as those available for giclee printing. These include a matte artist type paper and higher white matte and satin finishes.

Laser printed cards are all produced on 270 gsm paper. Any lighter and the card will feel cheap.

Finishing Cards

Cards are normally supplied flat (creased for folding) with a white envelope and a clear plastic bag. Some envelopes are also available in cream and a range of colours

They need to be folded, have the envelope inserted inside and 'stuffed' into the plastic bag ready for sale.

Sealing the bag is a further opportunity to advertise yourself by using a label with contact details on it.

Card Sizes

Envelope sizes are marginally larger to allow the card to fit inside easily.

Metric Size (mm) Inch Size Cream Colours
159 x 210 6 x 8
121 x 184      
96 x 121  
114 x 162 6 x 4 or C6
64 x 99      
76 x 191    
133 x 184 5 x 7    
110 x 220 DL  
162 x 229      
151 x 151 6 x 6
106 x 106 4 x 4    
205 x 205 8 x 8    

Colours available are pale yellow, pale cream, dark cream, bright green, pale green, bright red, bright yellow, bright blue, pale blue, lavender, pink and purple.